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A Pure Marketing service. We are not a law firm.

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Free tool

What are extra instructions worth to your firm?

Enter the extra enquiries you'd like each month, the share that usually become instructions and your average fee. The calculator does the rest, in your browser, with no email needed.

Your figures

Change any figure and the result updates straight away.

Calls and forms you'd like to add each month.
The share of enquiries that become instructions. Check your own figures if you track them.
Your typical professional fee, excluding disbursements.

Annual value of extra instructions

£36,000

Extra enquiries a year120
New instructions a month2.5
New instructions a year30
If only half of that came through£18,000

How it's worked out: enquiries a month × conversion rate × 12 × average fee. This is an illustration based on the figures you enter, not a forecast or a promise of results.

See where extra enquiries could come from

Using the figure sensibly

A calculator like this is useful for one thing: deciding whether a marketing budget is in proportion to what the work is worth. If ten extra conveyancing enquiries a month would be worth tens of thousands of pounds a year, a few hundred pounds a month on search marketing is easy to judge against it.

Keep three things in mind:

  • Capacity. Extra enquiries are only worth something if your team can take on the work.
  • Mix. A conveyancing fee and a serious injury case are very different. Run the calculator separately for each practice area.
  • Speed of response. Conversion rates depend heavily on how quickly enquiries get a reply. Faster responses usually mean more instructions from the same number of enquiries.

Want to know where those enquiries could come from? Our free law firm audit looks at your rankings, website and enquiry path, or read whether Google Ads is worth it for law firms.

Questions and answers

About the calculator

Simple, honest maths, with your own numbers.

Anything else? Call 0121 573 0233 or send us a message.

Enquiries a month multiplied by the percentage that become instructions gives new matters a month. Multiply by twelve for a year, then by your average fee per matter. It's simple arithmetic and the inputs are yours.

No. It shows what a given number of extra enquiries could be worth to your firm at your own conversion rate and fees. We don't promise any number of enquiries. It's a way to judge whether investing in marketing makes sense.

Use your average fee per matter excluding VAT and disbursements. If you want a more cautious view, use your average profit per matter instead.

No. The calculator runs entirely in your browser. Nothing is sent to us and no email address is needed.

Turn the figure into a plan

Our free audit shows where your next enquiries are most likely to come from.

Get my free audit Call 0121 573 0233