Too much depends on referrals and panels
Introducers move on, panels squeeze fees and agent referrals come with strings. When most new work arrives through someone else, someone else controls your pipeline.
Marketing for UK law firms
More clients finding you. More instructions direct.
SEO, Google Ads and websites built only for solicitors. We help people who need a lawyer find your firm, trust what they see and get in touch, without relying on panels and comparison sites.
Sound familiar?
Most firms aren't short of expertise. They're short of the right enquiries.
Good solicitors lose instructions every week to firms that are simply easier to find, compare and contact.
Check my firm for freeComparison sites own the first page
Search for conveyancing, a no win no fee claim or a family solicitor and the top results are often quote sites, directories and claims companies. They take the client and sell the lead back.
Expensive clicks, wasted
Legal keywords are some of the costliest on Google. Broad match, missing negatives and ads sent to the home page mean paying for job seekers, students and people after free advice.
A website that doesn't help clients decide
Thin practice pages, prices hidden in a PDF, no visible SRA badge and a form that asks for everything. People compare two or three firms and pick the clearest.
What we do
Three ways we help your firm win more instructions
One team for search, ads and your website, so every part of the client's journey points the same way.
SEO for solicitors
Rank in the map pack and on page one for the searches people make when they need your practice areas in your town, from "conveyancing solicitors near me" to "divorce solicitor Solihull".
Google Ads for law firms
Reach people searching today, with tight keyword lists, strong negatives and a landing page for each practice area, so budget goes on enquiries you can take on.
Law firm website design
Fast, accessible WordPress websites with clear practice area pages, compliant price information, your SRA badge in place and an enquiry path that takes a minute.
Matter value calculator
Put in your enquiries, conversion rate and average fee to see what a few extra instructions a month would be worth. Free, with no email needed.
Practice areas
Marketing for every kind of law firm
Conveyancing
Direct buyers and sellers, not just panel work.
Family law
Calm, clear pages for a hard moment.
Wills and probate
Local searches and trust for families.
Personal injury and claims
Compete with claims companies, within the rules.
Commercial and employment
Reach businesses and employees searching for advice.
Another practice area?
Immigration, crime, motoring or something else. Ask for a free audit and we'll look at it.
How people choose a solicitor
Five steps from first search to signed client care letter. We work on all of them.
- 1
Search
Usually on a phone, often stressed, typing the problem and the town. Not in the map pack or top results? Not on the list.
- 2
Compare
Two or three firms, side by side. Clear practice pages, real reviews and published prices win the comparison.
- 3
Check
Your SRA digital badge, reviews on Google and ReviewSolicitors, who the team are and how complaints are handled.
- 4
Enquire
A tap-to-call number, a short form and a clear promise of when you'll reply. Every extra field loses people.
- 5
Instruct
Speed matters. We help you track every call and form so nothing goes unanswered and you can see what each channel brings in.
How we work
Measure. Optimise. Progress. Report.
- 01
Measure
Call tracking, form tracking and Google Analytics set up properly first, so we know which searches, ads and pages bring enquiries, by practice area.
- 02
Optimise
We fix what's holding you back: technical problems, thin pages, wasted ad spend, a slow enquiry path, missing price information.
- 03
Progress
Each month we build on what works: new practice area and location pages, better ads, stronger reviews and relevant local links.
- 04
Report
A live dashboard and a plain-English summary of what we did, what changed and what's next. No waiting for a monthly PDF.
Insights
Our latest guides and free tools
Compliance
What the SRA Transparency Rules mean for your website
Which services need published prices, what the price information must include, and how to present it so clients actually read it.
SEO
How to win more conveyancing instructions from Google
Local SEO, clear quote pages, reviews and speed of reply: what wins direct conveyancing work from buyers and sellers.
Free tool
Matter value calculator
What would a few extra instructions a month be worth to your firm? Thirty seconds, no email needed, and the maths is shown in full.
Google Ads
Is Google Ads worth it for law firms?
When paid search pays for a law firm, when it doesn't, and how to work out a sensible cost per enquiry before you spend.
SEO
How to win more conveyancing instructions from Google
Local SEO, clear quote pages, reviews and speed of reply: what wins direct conveyancing work from buyers and sellers.
Compliance
What the SRA Transparency Rules mean for your website
Which services need published prices, what the price information must include, and how to present it so clients actually read it.
Free tool
Matter value calculator
What would a few extra instructions a month be worth to your firm? Thirty seconds, no email needed, and the maths is shown in full.
Free audit
Free law firm marketing audit
Your rankings, practice area pages, SRA price pages and enquiry path, reviewed the way a client sees them, with three priority fixes.
Questions and answers
Law firm marketing, answered
The questions partners and practice managers ask us most.
Anything else? Call 0121 573 0233 or send us a message.
We only do this for law firms. We already know how people search for a solicitor, what the SRA Transparency Rules ask of your website and where legal Google Ads budgets usually leak, so you don't pay for us to learn it.
Pure Legal is the law firm team at Pure Marketing, a Google Partner agency in Birmingham. You get one team covering SEO, Google Ads and your website.
No. Referrals from clients, introducers and panels are valuable and we don't ask you to drop them. The aim is to add a steady source of direct enquiries you control, so a lost panel or a quiet introducer hurts less.
Yes. Everything we write for a firm is drafted to be accurate and not misleading, in line with the SRA Code of Conduct. We don't promise case outcomes, invent reviews or use claims you can't back up.
You approve everything before it goes live, and your COLP or a partner has the final say. We are a marketing agency, not a law firm, and we don't give legal or regulatory advice.
Most firms start to see movement within three to six months, depending on how competitive your practice areas and town are, and on the state of the current site. Google Ads can bring enquiries from the first week, which is why many firms run both while SEO builds.
It depends on your practice areas, location and how much new work you can take on. We recommend a budget after the free audit, once we've seen the competition. Google Ads management with us starts from £500 a month plus VAT, with ad spend paid directly to Google.
The Pure Marketing team in Birmingham, with meetings in London by appointment. You get a named contact who works on law firm accounts, not a ticketing system.
Where we work
Birmingham, London and firms across England and Wales
-
Birmingham
Head office
Pure Marketing Services Ltd, Grosvenor House, 11 Saint Paul's Square, Birmingham B3 1RB
Call 0121 573 0233 -
London
By appointment
Meetings with partners and practice managers in London, arranged around your diary.
Arrange a meeting -
England and Wales
Wherever you practise
We work with law firms across England and Wales, by phone and online, with a named contact.
Start with a free audit
Free law firm audit
Find out why clients choose another firm
We'll look at your firm the way a prospective client does, then tell you what to fix first. Free, with no obligation.
- Where you rank against nearby firms
- Whether your practice area and price pages do their job
- Your SRA badge, reviews and enquiry path
- Three priority fixes, in plain English