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A Pure Marketing service. We are not a law firm.

Practice area marketing

Marketing for family law solicitors

Help people facing divorce, separation and arrangements for children find a firm they feel they can trust, at one of the hardest moments of their lives.

Google Partner agency, working with law firms across England and Wales

An adviser and a client talking through papers on a sofa

The challenge

Family clients choose the firm that feels clearest and kindest

People often search for a family solicitor late at night, on a phone, worried about money and children. They want to know what happens next, roughly what it will cost and whether you are someone they can talk to.

Since no-fault divorce came in for England and Wales in April 2022, many simple divorces are handled online or by low-cost providers. Firms that win instructions explain where a solicitor genuinely helps, such as financial settlements, child arrangements and complex assets, in plain, calm language.

Find out where your firm stands

Searches we target

A few typical patterns. Every firm gets its own keyword map.

  • family law solicitor [town]
  • divorce solicitor near me
  • financial settlement solicitor
  • child arrangements order
  • prenuptial agreement solicitor
  • fixed fee divorce
  • cohabitation agreement

Our approach

How we help family law teams

Four things that make the biggest difference in family law.

Be found locally

Rank for divorce, children and finance searches in the towns you serve, in the map and the main results.

Pages that reassure

Calm, plain-English pages for each type of matter, with what to expect, typical next steps and who they'll work with.

Honest pricing

Clear fixed fees where you offer them, and an honest explanation of how other work is charged.

A gentle enquiry path

A short, private form and a direct number, with clear wording about confidentiality and response times.

What we can do for you

SEO, Google Ads and a website that work together

A team meeting at a table at the foot of an open staircase

Find out where your firm stands in family law

A free audit of your rankings, family law pages, price information and enquiry path, with three priority fixes.

Questions and answers

Family law marketing: questions

Straight answers, with no promises we can't keep.

Anything else? Call 0121 573 0233 or send us a message.

It can be, because people search when they're ready to act. The key is targeting the matters you want, such as financial remedy work, and excluding searches for free advice, DIY divorce and legal aid if you don't offer it.

Carefully. We avoid fear-based messaging, keep language plain and calm, and make sure nothing suggests a guaranteed result. Your team approves every page before it goes live.

Family law isn't one of the services listed in the SRA Transparency Rules, so it's not required. Many firms still publish fixed fees for straightforward work because clients value it, and it can help you stand out.

Practice areas

Another practice area? Ask for an audit
Glass-walled meeting rooms with copper curtains in a modern office

Free law firm audit

Find out why clients choose another firm

We'll look at your firm the way a prospective client does, then tell you what to fix first. Free, with no obligation.

  • Where you rank against nearby firms
  • Whether your practice area and price pages do their job
  • Your SRA badge, reviews and enquiry path
  • Three priority fixes, in plain English

Rather talk it through?

0121 573 0233 Book a 20-minute call

Request your free audit

Takes under a minute. We usually reply within one working day.

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