Local and map pack SEO
Google Business Profile set up properly for each office, with the right categories, services, photos and a steady flow of genuine reviews.
SEO for solicitors
Be the firm people find first
Most people looking for a solicitor start on Google, and most never scroll past the map and the first few results. We get your firm there for the practice areas and places that matter to you.
Google Partner agency, working with law firms across England and Wales
Why SEO matters for law firms
Rank for the searches clients actually make
People search by problem and place: "conveyancing solicitors Sutton Coldfield", "child arrangements order solicitor", "probate solicitor near me". If you don't appear, a comparison site, a national firm or a claims company does, and they take the client.
We map each of those searches to a page on your site, fix the technical and local signals Google relies on, and track rankings through to calls and forms, so you can see SEO paying its way by practice area.
What's included
Everything Google needs to recommend your firm
Search engines and AI assistants both look for the same thing: a clear, trustworthy answer from a real, regulated firm.
Practice area pages
A strong page for each service and location, written for clients, not lawyers, and drafted to stay accurate and within SRA rules.
Technical SEO
Speed, mobile layout, indexing, schema and site structure, fixed and monitored so nothing quietly breaks.
Relevant links
Links and citations from local organisations, legal directories and genuinely useful content, never bought link schemes.
AI search visibility
Clear facts, FAQs and structured data so tools like Google's AI Overviews can describe your firm accurately.
Enquiry tracking
Calls and forms tracked by page and search, so we report on instructions, not just rankings.
What you get
Your SEO plan includes
- Audit and competitor review against nearby firms
- Keyword map by practice area and location
- Google Business Profile optimisation
- On-page and technical fixes
- New practice area and location pages
- Review request process for Google and ReviewSolicitors
- Live reporting dashboard
- A named account manager
Examples
Searches we target for law firms
Every plan starts with your own keyword map. A few typical patterns:
- conveyancing solicitors [town]
- family law solicitor near me
- probate solicitors [county]
- no win no fee solicitors
- employment solicitor for employees
- divorce solicitor fixed fee
- will writing solicitor [town]
- commercial lease solicitor
Questions and answers
SEO for solicitors: questions
Straight answers to what firms ask us before they start.
Anything else? Call 0121 573 0233 or send us a message.
Usually three to six months before you see meaningful movement, longer in very competitive areas such as personal injury in a big city. Local map results for a single office can move faster once your Google Business Profile and reviews are in order.
Yes. "Near me" searches are driven mostly by your Google Business Profile, your reviews, the distance to the searcher and how clearly your website confirms your address and services. We work on all four.
Ranking for your name only helps people who already know you. New clients search for the problem, such as "house purchase solicitor" or "contesting a will". That's where new instructions come from.
Yes. We draft practice area pages, location pages and guides in plain English. A fee earner or your COLP checks them for accuracy before anything is published. We don't give legal advice and we don't publish anything you haven't approved.
Not always. Many sites can be improved where they are. If the current site is slow, hard to edit or can't support the pages you need, we'll say so in the audit and explain the options.
Practice areas
Working in a particular practice area?
Conveyancing
Direct buyers and sellers, not just panel work.
Family law
Calm, clear pages for a hard moment.
Wills and probate
Local searches and trust for families.
Personal injury and claims
Compete with claims companies, within the rules.
Commercial and employment
Reach businesses and employees searching for advice.
Another practice area?
Immigration, crime, motoring or something else. Ask for a free audit and we'll look at it.
Free law firm audit
Find out why clients choose another firm
We'll look at your firm the way a prospective client does, then tell you what to fix first. Free, with no obligation.
- Where you rank against nearby firms
- Whether your practice area and price pages do their job
- Your SRA badge, reviews and enquiry path
- Three priority fixes, in plain English